There’s a new front in the battle to be waged over testing English-language content on YouTube.
The search giant has decided to pull out all the stops in order to keep its advertising business thriving.
The company’s CEO, Susan Wojcicki, says it is not making the switch simply to make money.
Instead, the decision is aimed at ensuring that YouTube’s core business is not disrupted by YouTube’s move to become a paid subscription service.
Google has already said it is willing to take on more responsibility for video quality and video monetization, but the company is determined to remain an independent entity.
“We will continue to make decisions to support the core YouTube business that has proven so successful,” Wojcyk said in an interview with The Wall Street Journal.
Wojcik said YouTube would continue to work closely with the video creators and other partners to develop the content it wants to monetize.
The news comes just days after Google announced it would be introducing a new paid service.
In a blog post, Wojciaks said that the new service, dubbed YouTube Red, will offer more than just access to content.
“It will also enable creators to get paid for their creative output, and also support their YouTube Red customers on the platform,” Wozniak said.
“The partnership is a key step in YouTube Red’s broader commitment to help creators and content owners monetize on YouTube.”
The company also said that it was looking to add more partners to the platform in the future.
“YouTube Red will be available on the Google Play Store and on Google Play Services, including Google Play Music, YouTube TV, Google Play Games, and Google Play Movies & TV,” Wócinski wrote.
The move will be made available in the US and Canada at a later date, but Google said it would not make the changes until the end of this year.
Wozcinski’s announcement comes after Google made a move in that direction earlier this month when it announced it was adding more video partners to its YouTube service.
“Today, we are launching a new video partnership program that will allow creators to monetise on YouTube,” Google wrote in a blog posting.
“This is a significant step forward in the company’s commitment to creating a better experience for our creators and their fans.”