Iceland is the most visited country in Europe, and the country still draws more visitors than any other country in the world.
But despite its popularity, Icelanders are often left with the impression that it’s not as good as the other countries they travel to, especially when it comes to tourism.
What is it about Icelanders that makes them so passionate about it?
What can tourists learn from the people and places they encounter?
The answers are in this infographic.